?WhereToHQ

Ranked · Open a storefront · Wisconsin

Best cities to open a storefront in Wisconsin

Cities of 25,000+ residents, scored with the “Open a storefront” weighting the live tool uses, heaviest on median household income, businesses per 1k residents, avg. weekly wage, crime index. Scores are relative to this set; open the tool to change the weights and re-rank.

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Top 10 · computed ranking

  1. 1.Manitowoc, WI35k residents

    70/100

    median household income: $63,757 · avg. weekly wage: $1,064/wk · sales tax: 5.7%

  2. 2.Janesville, WI66k residents

    66/100

    median household income: $73,446 · avg. weekly wage: $1,202/wk · sales tax: 5.7%

  3. 3.Fond du Lac, WI44k residents

    65/100

    median household income: $62,260 · avg. weekly wage: $1,176/wk · sales tax: 5.7%

  4. 4.Superior, WI27k residents

    65/100

    median household income: $64,216 · avg. weekly wage: $1,032/wk · sales tax: 5.7%

  5. 5.Beloit, WI37k residents

    64/100

    median household income: $62,663 · avg. weekly wage: $1,202/wk · sales tax: 5.7%

  6. 6.Caledonia, WI25k residents

    64/100

    median household income: $93,152 · avg. weekly wage: $1,249/wk · sales tax: 5.7%

  7. 7.Kenosha, WI99k residents

    63/100

    median household income: $71,239 · avg. weekly wage: $1,154/wk · sales tax: 5.7%

  8. 8.Stevens Point, WI26k residents

    62/100

    median household income: $58,031 · avg. weekly wage: $1,132/wk · sales tax: 5.7%

  9. 9.Neenah, WI27k residents

    61/100

    median household income: $75,374 · avg. weekly wage: $1,292/wk · sales tax: 5.7%

  10. 10.West Bend, WI32k residents

    60/100

    median household income: $74,076 · avg. weekly wage: $1,169/wk · sales tax: 5.7%

Methodology: each city is scored 0–100 by min–max normalizing every weighted facet across this candidate set (direction-aware), identical math to the tool's “Best fit” tab. A different weighting produces a different order, which is the point: this is a starting shortlist, not a verdict.

Questions & answers
Which city is best to open a storefront in Wisconsin?
Manitowoc, WI ranks first with a fit score of 70/100, followed by Janesville (66) and Fond du Lac (65), using the "Open a storefront" weighting.
How is this ranking calculated?
Each of the 10 candidate cities (25,000+ residents) is scored 0 to 100 by min-max normalizing the weighted facets, heaviest on median household income, businesses per 1k residents, avg. weekly wage, crime index, across this set. Change the weights in the live tool and the order changes with them.