?WhereToHQ

Ranked · Open a storefront · New Jersey

Best cities to open a storefront in New Jersey

Cities of 25,000+ residents, scored with the “Open a storefront” weighting the live tool uses, heaviest on median household income, businesses per 1k residents, avg. weekly wage, crime index. Scores are relative to this set; open the tool to change the weights and re-rank.

Top 10 · computed ranking
  1. 1.Toms River, NJ95k residents

    64/100

    median household income: $100,137 · avg. weekly wage: $1,131/wk · sales tax: 6.6%

  2. 2.Millville, NJ28k residents

    63/100

    median household income: $70,275 · avg. weekly wage: $1,135/wk · sales tax: 6.6%

  3. 3.Vineland, NJ61k residents

    62/100

    median household income: $67,860 · avg. weekly wage: $1,135/wk · sales tax: 6.6%

  4. 4.Bridgeton, NJ27k residents

    62/100

    median household income: $55,781 · avg. weekly wage: $1,135/wk · sales tax: 6.6%

  5. 5.Lakewood, NJ70k residents

    58/100

    median household income: $56,968 · avg. weekly wage: $1,131/wk · sales tax: 6.6%

  6. 6.Sicklerville, NJ45k residents

    58/100

    median household income: $105,602 · avg. weekly wage: $1,364/wk · sales tax: 6.6%

  7. 7.Westfield, NJ31k residents

    58/100

    median household income: $232,629 · avg. weekly wage: $1,650/wk · sales tax: 6.6%

  8. 8.Atlantic City, NJ39k residents

    56/100

    median household income: $41,028 · avg. weekly wage: $1,182/wk · sales tax: 6.6%

  9. 9.Clifton, NJ89k residents

    54/100

    median household income: $98,237 · avg. weekly wage: $1,246/wk · sales tax: 6.6%

  10. 10.Camden, NJ71k residents

    52/100

    median household income: $40,546 · avg. weekly wage: $1,364/wk · sales tax: 6.6%

Methodology: each city is scored 0–100 by min–max normalizing every weighted facet across this candidate set (direction-aware), identical math to the tool's “Best fit” tab. A different weighting produces a different order, which is the point: this is a starting shortlist, not a verdict.

Questions & answers
Which city is best to open a storefront in New Jersey?
Toms River, NJ ranks first with a fit score of 64/100, followed by Millville (63) and Vineland (62), using the "Open a storefront" weighting.
How is this ranking calculated?
Each of the 10 candidate cities (25,000+ residents) is scored 0 to 100 by min-max normalizing the weighted facets, heaviest on median household income, businesses per 1k residents, avg. weekly wage, crime index, across this set. Change the weights in the live tool and the order changes with them.