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Ranked · Franchise expansion · Wisconsin

Best cities to expand a franchise in Wisconsin

Cities of 25,000+ residents, scored with the “Franchise expansion” weighting the live tool uses, heaviest on businesses per 1k residents, median household income, avg. weekly wage, crime index. Scores are relative to this set; open the tool to change the weights and re-rank.

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Top 10 · computed ranking

  1. 1.Manitowoc, WI35k residents

    69/100

    population: 35k · median household income: $63,757 · crime index: 38/100

  2. 2.Mequon, WI25k residents

    65/100

    population: 25k · median household income: $144,051 · crime index: 38/100

  3. 3.Janesville, WI66k residents

    64/100

    population: 66k · median household income: $73,446 · crime index: 38/100

  4. 4.Fond du Lac, WI44k residents

    64/100

    population: 44k · median household income: $62,260 · crime index: 38/100

  5. 5.Superior, WI27k residents

    64/100

    population: 27k · median household income: $64,216 · crime index: 38/100

  6. 6.Stevens Point, WI26k residents

    62/100

    population: 26k · median household income: $58,031 · crime index: 38/100

  7. 7.Caledonia, WI25k residents

    62/100

    population: 25k · median household income: $93,152 · crime index: 38/100

  8. 8.Beloit, WI37k residents

    61/100

    population: 37k · median household income: $62,663 · crime index: 38/100

  9. 9.Kenosha, WI99k residents

    60/100

    population: 99k · median household income: $71,239 · crime index: 38/100

  10. 10.Sheboygan, WI50k residents

    59/100

    population: 50k · median household income: $62,927 · crime index: 38/100

Methodology: each city is scored 0–100 by min–max normalizing every weighted facet across this candidate set (direction-aware), identical math to the tool's “Best fit” tab. A different weighting produces a different order, which is the point: this is a starting shortlist, not a verdict.

Questions & answers
Which city is best to expand a franchise in Wisconsin?
Manitowoc, WI ranks first with a fit score of 69/100, followed by Mequon (65) and Janesville (64), using the "Franchise expansion" weighting.
How is this ranking calculated?
Each of the 10 candidate cities (25,000+ residents) is scored 0 to 100 by min-max normalizing the weighted facets, heaviest on businesses per 1k residents, median household income, avg. weekly wage, crime index, across this set. Change the weights in the live tool and the order changes with them.