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Ranked · Franchise expansion · North Carolina

Best cities to expand a franchise in North Carolina

Cities of 25,000+ residents, scored with the “Franchise expansion” weighting the live tool uses, heaviest on businesses per 1k residents, median household income, avg. weekly wage, crime index. Scores are relative to this set; open the tool to change the weights and re-rank.

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Top 10 · computed ranking

  1. 1.Clayton, NC29k residents

    58/100

    population: 29k · median household income: $78,822 · crime index: 48/100

  2. 2.Burlington, NC60k residents

    56/100

    population: 60k · median household income: $56,880 · crime index: 48/100

  3. 3.Thomasville, NC27k residents

    56/100

    population: 27k · median household income: $60,935 · crime index: 48/100

  4. 4.Sanford, NC31k residents

    55/100

    population: 31k · median household income: $57,586 · crime index: 48/100

  5. 5.Asheboro, NC28k residents

    55/100

    population: 28k · median household income: $47,197 · crime index: 48/100

  6. 6.Gastonia, NC83k residents

    54/100

    population: 83k · median household income: $64,059 · crime index: 48/100

  7. 7.Jacksonville, NC71k residents

    54/100

    population: 71k · median household income: $57,697 · crime index: 48/100

  8. 8.Fayetteville, NC211k residents

    53/100

    population: 211k · median household income: $58,407 · crime index: 48/100

  9. 9.Concord, NC109k residents

    53/100

    population: 109k · median household income: $86,921 · crime index: 48/100

  10. 10.Rocky Mount, NC54k residents

    53/100

    population: 54k · median household income: $55,534 · crime index: 48/100

Methodology: each city is scored 0–100 by min–max normalizing every weighted facet across this candidate set (direction-aware), identical math to the tool's “Best fit” tab. A different weighting produces a different order, which is the point: this is a starting shortlist, not a verdict.

Questions & answers
Which city is best to expand a franchise in North Carolina?
Clayton, NC ranks first with a fit score of 58/100, followed by Burlington (56) and Thomasville (56), using the "Franchise expansion" weighting.
How is this ranking calculated?
Each of the 10 candidate cities (25,000+ residents) is scored 0 to 100 by min-max normalizing the weighted facets, heaviest on businesses per 1k residents, median household income, avg. weekly wage, crime index, across this set. Change the weights in the live tool and the order changes with them.