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Ranked · Franchise expansion · Mississippi

Best cities to expand a franchise in Mississippi

Cities of 25,000+ residents, scored with the “Franchise expansion” weighting the live tool uses, heaviest on businesses per 1k residents, median household income, avg. weekly wage, crime index. Scores are relative to this set; open the tool to change the weights and re-rank.

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Top 10 · computed ranking

  1. 1.Olive Branch, MS47k residents

    69/100

    population: 47k · median household income: $100,606 · crime index: 55/100

  2. 2.Southaven, MS56k residents

    64/100

    population: 56k · median household income: $78,483 · crime index: 55/100

  3. 3.Starkville, MS26k residents

    61/100

    population: 26k · median household income: $42,125 · crime index: 55/100

  4. 4.Horn Lake, MS27k residents

    58/100

    population: 27k · median household income: $53,311 · crime index: 55/100

  5. 5.Oxford, MS26k residents

    54/100

    population: 26k · median household income: $64,451 · crime index: 55/100

  6. 6.Brandon, MS26k residents

    49/100

    population: 26k · median household income: $92,783 · crime index: 55/100

  7. 7.Biloxi, MS49k residents

    48/100

    population: 49k · median household income: $57,204 · crime index: 55/100

  8. 8.Gulfport, MS73k residents

    46/100

    population: 73k · median household income: $49,919 · crime index: 55/100

  9. 9.Greenville, MS28k residents

    46/100

    population: 28k · median household income: $40,083 · crime index: 55/100

  10. 10.Hattiesburg, MS49k residents

    45/100

    population: 49k · median household income: $46,342 · crime index: 55/100

Methodology: each city is scored 0–100 by min–max normalizing every weighted facet across this candidate set (direction-aware), identical math to the tool's “Best fit” tab. A different weighting produces a different order, which is the point: this is a starting shortlist, not a verdict.

Questions & answers
Which city is best to expand a franchise in Mississippi?
Olive Branch, MS ranks first with a fit score of 69/100, followed by Southaven (64) and Starkville (61), using the "Franchise expansion" weighting.
How is this ranking calculated?
Each of the 10 candidate cities (25,000+ residents) is scored 0 to 100 by min-max normalizing the weighted facets, heaviest on businesses per 1k residents, median household income, avg. weekly wage, crime index, across this set. Change the weights in the live tool and the order changes with them.