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Ranked · Franchise expansion · Massachusetts

Best cities to expand a franchise in Massachusetts

Cities of 25,000+ residents, scored with the “Franchise expansion” weighting the live tool uses, heaviest on businesses per 1k residents, median household income, avg. weekly wage, crime index. Scores are relative to this set; open the tool to change the weights and re-rank.

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Top 10 · computed ranking

  1. 1.Northampton, MA31k residents

    79/100

    population: 31k · median household income: $80,288 · crime index: 30/100

  2. 2.Attleboro, MA47k residents

    71/100

    population: 47k · median household income: $98,954 · crime index: 30/100

  3. 3.Wellesley, MA30k residents

    71/100

    population: 30k · median household income: $250,001 · crime index: 30/100

  4. 4.Taunton, MA60k residents

    70/100

    population: 60k · median household income: $79,283 · crime index: 30/100

  5. 5.Brockton, MA105k residents

    67/100

    population: 105k · median household income: $80,115 · crime index: 30/100

  6. 6.New Bedford, MA101k residents

    67/100

    population: 101k · median household income: $56,981 · crime index: 30/100

  7. 7.Fall River, MA94k residents

    67/100

    population: 94k · median household income: $56,673 · crime index: 30/100

  8. 8.Needham, MA32k residents

    67/100

    population: 32k · median household income: $214,308 · crime index: 30/100

  9. 9.Milford, MA28k residents

    66/100

    population: 28k · median household income: $93,310 · crime index: 30/100

  10. 10.Leominster, MA44k residents

    65/100

    population: 44k · median household income: $83,816 · crime index: 30/100

Methodology: each city is scored 0–100 by min–max normalizing every weighted facet across this candidate set (direction-aware), identical math to the tool's “Best fit” tab. A different weighting produces a different order, which is the point: this is a starting shortlist, not a verdict.

Questions & answers
Which city is best to expand a franchise in Massachusetts?
Northampton, MA ranks first with a fit score of 79/100, followed by Attleboro (71) and Wellesley (71), using the "Franchise expansion" weighting.
How is this ranking calculated?
Each of the 10 candidate cities (25,000+ residents) is scored 0 to 100 by min-max normalizing the weighted facets, heaviest on businesses per 1k residents, median household income, avg. weekly wage, crime index, across this set. Change the weights in the live tool and the order changes with them.